Josh White Elevates V13 Promotions as New Account Executive

Hiring Marks Another Milestone in V13’s Exceptional Year of Growth and Innovation

V13 Promotions (V13 Promo), the Artist Development Agency founded by members of PureGrainMedia and sister to its flagship Music, Entertainment, and Culture website, V13 Media, proudly welcomes Josh White as its Account Executive in Sales, marking another strategic expansion to its already vibrant team. White’s deep-rooted involvement with V13 Media, combined with his extensive network and seasoned experience across the music industry’s various facets, positions him as a pivotal addition to propel V13 into its next phase of evolution.

Josh White is a notable figure in the Toronto-area music scene, with a rich history that spans across various facets of the industry. A graduate of Trent University’s Media Studies program, White’s journey began as the head Music Staff Writer for Trent’s Abysnthe Magazine and a prominent voice on Trent Radio. His deep involvement in the Peterborough music scene was further solidified through his co-founding of the band Modest Apollo, which released its debut album in 2018. Following their disbandment, White pursued a successful solo career, contributing significantly to the music world with several albums, EPs, and singles under various pseudonyms. Joining V13 (formerly PureGrainAudio) as a writer, he quickly ascended to the role of Social Media Manager, leveraging his unique perspective as an artist and journalist to connect with and support the music community.

Speaking on his addition to the team, White had this to say: “I’m super excited to work with the V13 Promotions team. As an independent artist myself, I understand how hard it can be to navigate the promotion side of things. It’s getting more and more difficult to get your stuff heard, but with V13, they take care of that part, so you can just worry about the quality of the content.” White also added, ”I’m happy I can help bring their services to creators that have great music but need to know the best way to share it.”

White’s journey in the music industry has equipped him with a comprehensive understanding of the artistic and business sides of the music world. Additionally, his tenure at V13 and his active participation in the music scene have endowed him with an invaluable network and insights, making him a key asset in driving V13’s sales strategies and fostering meaningful connections within the industry.

Doug Chong, Director of Sales & Marketing at V13 Promotions, expressed his excitement about White’s joining: “Josh’s arrival marks yet another milestone in our journey towards industry leadership. His firsthand experience as an artist and his deep understanding of the digital landscape are invaluable assets that align perfectly with our trajectory. This isn’t just a win for our team but a testament to the incredible growth and innovation that define V13 Promotions.”

Josh White’s appointment as Account Executive is the latest in a strategic series of additions that have continuously enriched V13 Promotions with unparalleled expertise, insight, and value since its inception. Co-founded by Chris Gonda and Lance Marwood, V13 quickly set a precedent for innovation and excellence in the music promotions sector. The team’s early expansion saw Doug Chong joining as the third partner and Director of Sales & Marketing back in March of last year, bringing a visionary approach to the company’s growth strategies.

The inclusion of interns Erin Browne in July and Angelique Randt in November further augmented the team’s capabilities and breadth of knowledge. Erin Browne’s recent promotion to Publicity & Marketing Manager and the establishment of a new PR Division under her guidance last month exemplify V13’s commitment to nurturing talent within and expanding its service offerings. Each addition has been a testament to V13 Promotions’ dynamic evolution and its ongoing mission to empower artists with cutting-edge promotional strategies.

White’s appointment comes at a critical juncture for V13 Promotions, which is riding the wave of its first year’s monumental successes. From expanding its service offerings to establishing crucial partnerships and broadening its reach, V13 has laid a robust foundation for growth. As V13 teases the advent of groundbreaking initiatives, the anticipation within the industry is palpable, inviting collaborators and creative minds to join in on what promises to be an exciting journey ahead.